Dutch watchmaker TW Steel is a new partner of Sahara Force India team. Both sides announced their deal today.
Sahara Force India launched today it`s car and made first runs in them for TV. It was busy day for Indian team and now they announced a long-term partnership with TW Steel which will be Official Timing Partner for Vijay Mallya team.
“The partnership with TW Steel is perfect way to begin the 2013 season and we are delighted to welcome them to the Sahara Force India family. With the global reach of Formula One, our unique positioning in the Indian market place and our shared ambition for success on the track, I am sure that the relationship will bring big rewards for both TW Steel and Sahara Force India” – said Force India boss, Vijay Mallya.
Also TW Steel CEO and co-owner, Jordy Cobelens were delighted by announcing deal – “I’m naturally very excited to be partnering with Sahara Force India. We know the merits of being involved with a team competing in Formula One and the brand awareness that brings. Sahara Force India has such a strong following around the world, notably of course in India, a key growth opportunity we’ve targeted for TW Steel’s on-going development. I’m excited to have our brand working with such fantastic entrepreneurs as Dr Vijay Mallya and Mr Subrata Roy Sahara.”
TW Steel logo will be visible on drivers race suits, team`s car and branding platforms.
TW Steel in the past was partner of Renault F1 Team.
