Alpha Tauri to become Hugo Boss – report

Wed, 6 September 2023, 10:00

Sep.6 (GMM) Alpha Tauri’s renaming to Hugo Boss looks set to go ahead. reported a month ago that Red Bull’s second team is likely to be known as ‘Hugo Boss Bulls Racing’ from next year.

Indeed, while ‘Boss’ branding is currently on the Aston Martin, the German luxury fashion house is pulling out of Formula E completely, Sport1 reports.

And quoted new Hugo Boss CEO Daniel Grieder as saying: “Hugo Boss is realigning its existing commitments in sport and we will only concentrate on Formula 1 in the future.”

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