Mario Theissen has warned Bernie Ecclestone to temper his enthusiasm about introducing formula one to new markets.
The BMW boss told the news agency ‘dpa’: “We need a healthy mixture of new venues with the traditional European circuits.”
Theissen was responding to a wave of newfound interest in the sport by other regions; particularly the Middle East.
Ferrari is five per cent owned by the Abu Dhabi government; 30 per cent of McLaren is owned by the Kingdom of Bahrain; Spyker is significantly sponsored by two Middle Eastern companies, and rumours last week hinted that Kuwait may have joined the list of budding F1 venues.
Theissen explained: “If formula one advances into a new region, it is natural that it becomes interesting for their economy.”