Leading environmental group Friends of the Earth has slammed Honda’s attempt to champion environmental issues by launching the ‘Earth Car’.
Spokeswoman Emily Armistead referred to the “irony” of a major car manufacturer urging ordinary people to contribute to solutions by giving up ironing or cutting “unnecessary flights”.
Indeed, one F1 journalist this week pointed out that Jenson Button flew from Bahrain to London for the Earth Car’s launch, and then back to Bahrain to test, but his only major contribution to the event was to explain to reporters that he no longer leaves his TV in ‘stand by’.
It is understood that Greenpeace has also declined to back Honda’s environmental approach.
Armistead told the Guardian: “There is some irony in the fact that Honda are attempting to promote the environment and calling on others to address environmental issues when they are contributing to climate change by participating in what is probably the most polluting sport on the planet.”