Formula one team Honda has appointed a new marketing director, following the departure in May of Alistair Watkins.
Alongside 19 Entertainment, Watkins – the son of former F1 doctor Prof. Sid Watkins – was responsible for the radical ‘Earth Car’ concept for 2007 but he left the Brackley based team to join the Swiss America’s Cup squad Anlinghi.
On Monday, it was announced that David Butler – from the sports awards Laureus – had now replaced him, and his first challenge will be to build on the ‘Earth Car’ concept, Honda said in a statement.
