Honda’s new car livery for the 2007 season features no sponsor logos, the London newspaper Daily Telegraph reported on Saturday.
After the RA107 tested this winter in all black colours, the Japanese squad will reveal the definitive paint job – rumoured to be green or take images from Google Earth – on Monday at London’s Natural History Museum.
It will reflect Honda’s “commitment to raising environmental awareness” and is the brainchild of British pop mogul Simon Fuller’s company ’19 Entertainment’, the newspaper said.
Sponsors will still appear on the drivers’ overalls and in the garages, but it is already being suggested that the no-logo approach is a measure of Honda’s failure to attract a decent replacement for departed title sponsor Lucky Strike.
With a new aerodynamic package, Honda’s Jenson Button was third quickest in Bahrain testing on Friday.