Johnnie Walker ramps up McLaren sponsor deal

Sun, 7 October 2007, 02:12

McLaren sponsor Diageo will extend its contract with the Woking based team, it was announced in Shanghai on Sunday.

Alcoholic drinks company Diageo has backed the Mercedes-powered outfit via its Johnnie Walker whisky label for the past two years.

A statement revealed that the new contract is for five years, starting in 2008, including “an increased level of branding and financial support”.

You may also like