JVC Benelux has decided to extend the successful sponsorship with F1 racedriver Christijan Albers who will join the Midland Toyota team in 2006. Christijan will remain ambassador for the brand. He will be used in advertising and brand activation programs. The JVC logo will be shown on the Midland Toyota racecars, the raceoverall of Christijan Albers and the racecap and helmet .
Ruud Nagel, marketing director JVC Benelux: “Our cooperation with Christijan is very successful. We are really happy and proud to announce that we will extend the sponsorship. Christijan did a very good job for JVC as well as the Minardi team. For our brand he is a great ambassador. We expect good results in 2006 and hope to support him and Midland Toyota for many more years.”
Christijan Albers: “I am happy that JVC stays with me also in my new challenge with Midland Toyota. JVC is a strong global brand with very nice products. Outside this they are really nice people. I look forward to teaming up with them next season.”
Press release
Christijan Albers Media
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