JVC Joins MF1 Racing as Official Sponsor and Supplier

Wed, 7 December 2005, 12:55

MF1 Racing – the Formula One team owned and operated by Midland Group – is pleased to announce its partnership with JVC Benelux for the 2006 World Championship season. JVC Benelux, which already sponsors MF1 Racing driver Christijan Albers, will sponsor and supply the Silverstone-based team with a variety of leading-edge electronic equipment, including television monitors, DVD players and home theatre systems. The deal was facilitated by GR8industries.com, the leading brand and motorsports marketing agency in the Benelux region (Belgium, Netherlands and Luxembourg).

Colin Kolles, Managing Director of MF1 Racing, stated: I am very happy to welcome JVC as a sponsor to our team. JVC is a global brand renowned for its quality and technical innovation – a reputation which fits perfectly with the image of MF1 Racing and our fellow partners. I am sure that this relationship will not only produce great benefits for the team and for JVC, but also for the fortunate guests who will enjoy this fine equipment in our new hospitality centre.”

Ruud Nagel, Marketing Director of JVC Benelux, added: “We have been a proud supporter of Christijan Albers for three years and strongly believe in his talent. When it was announced that Christijan would become a race driver for MF1 Racing, we acquainted ourselves with the team’s management and were especially interested in learning about their ambitions for the coming seasons. Their new approach and team image have convinced us to become a team partner and supplier. For us, F1 has proven to be a successful platform upon which to promote our brand values and products. We wish the team and Christijan a very successful future and are extremely proud to be a part of MF1 Racing’s inaugural season.”

For more than seventy-five years, the JVC brand name has been associated with the very best in entertainment, music, and sporting events. JVC is one of the world’s leading developers and manufacturers of sophisticated audio, video and related software products. Building upon a wealth of technologies, exemplified by the JVC-developed VHS videocassette recorder, the company is moving decisively to offer appropriate solutions for the multimedia age. To remain at the forefront of the audiovisual industry into the 21st century, JVC is marshalling its resources to create the ultimate in appealing, cost-competitive products.

Press release
Midland F1 Racing

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