Former triple world champion Niki Lauda has signed a new sponsor to appear on his famous red cap.
Ever since a near-fatal shunt at the Nurburgring in 1976 left him with head and facial scars, the Austrian racer, businessman and TV commentator has sold the commercial rights to the front of his ever-present baseball cap.
For more than two decades, ‘Parmalat’ paid for the privilege, and in 2002 the German heating company ‘Viessmann’ snatched the deal.
In 2007, the name and logo of the Swiss company ‘Oerlikon’ will adorn 57-year-old Lauda’s head, according to the publication ‘Osterreich’.
The financial details of the contract are unknown, but an annual six-figure sum is speculated.
It is possible that Oerlikon will also sponsor Red Bull this year.