McLaren goes MP…3

Tue, 12 December 2006, 11:24

Vodafone McLaren Mercedes and aigo have announced a long-term partnership which will commence on 1 January 2007. aigo is the first Chinese brand to join the team’s prestigious global brand portfolio.

“aigo is very excited about joining Vodafone McLaren Mercedes a team with such a strong global presence,” said Jessie Chang, Chief Executive, aigo Digital Music Net Co.,Ltd . “We are looking forward to using the Vodafone McLaren Mercedes marketing platform to spearhead aigo’s global strategy to make aigo’s MP3 and MP4 players the number one choice of consumers world-wide”

“I am proud to welcome aigo as a Partner,” said Ron Dennis, Chairman and CEO of the McLaren Group. “aigo is our first Chinese partner and their association illustrates their confidence that Formula 1 and Vodafone McLaren Mercedes can make a significant contribution to their global expansion. This is an exciting step and we look forward to a successful future together.”

aigo will become a Corporate Partner to the team and their branding will appear prominently on the cars and the race suits of two-times World Champion Fernando Alonso and recently announced team-mate Lewis Hamilton. The aigo logo will be shown for the first time at the Vodafone McLaren Mercedes team’s presentation in Valencia on the 15th January 2007.

You may also like