Vodafone McLaren Mercedes and aigo have announced a long-term partnership which will commence on 1 January 2007. aigo is the first Chinese brand to join the team’s prestigious global brand portfolio.
“aigo is very excited about joining Vodafone McLaren Mercedes a team with such a strong global presence,” said Jessie Chang, Chief Executive, aigo Digital Music Net Co.,Ltd . “We are looking forward to using the Vodafone McLaren Mercedes marketing platform to spearhead aigo’s global strategy to make aigo’s MP3 and MP4 players the number one choice of consumers world-wide”
“I am proud to welcome aigo as a Partner,” said Ron Dennis, Chairman and CEO of the McLaren Group. “aigo is our first Chinese partner and their association illustrates their confidence that Formula 1 and Vodafone McLaren Mercedes can make a significant contribution to their global expansion. This is an exciting step and we look forward to a successful future together.”
aigo will become a Corporate Partner to the team and their branding will appear prominently on the cars and the race suits of two-times World Champion Fernando Alonso and recently announced team-mate Lewis Hamilton. The aigo logo will be shown for the first time at the Vodafone McLaren Mercedes team’s presentation in Valencia on the 15th January 2007.