In conjunction with the launch of the team’s 2006 race car today, the WilliamsF1 Team unveiled an important new technical sponsor, the Japanese Mobilecast Corporation.
Headquartered in Tokyo, Mobilecast are pioneers in creating an array of consumer and business focused products around Bluetooth wireless connectivity. Mobilecast have ambitious plans to develop their brand beyond Japan and plan to use their association with the WilliamsF1 Team as a platform for international product and brand development.
An integral part of the sponsorship will see the Williams brand applied to a range of Mobilecast products, which will become available to consumers during the course of the 2006 season, while Mobilecast’s branding will appear on the back of the FW28’s rear wing, the nose cone and across the team environment, from trucks to garage wallboards.
In addition to the marketing benefits that the F1 sponsorship programme brings, it is envisaged that Williams and Mobilecast will co-operate on a number of technical projects using Mobilecast’s wireless technology and sensing technology to harness improved communications for team activities.
Speaking prior to the launch of the WilliamsF1 FW28, Mobilecast President and CEO, Mr Eiji Akaike said, “We have successfully used motorsport sponsorship in Japan to create awareness in our target marketplace for our company and products. It is therefore entirely logical for us to use the same process as we expand into international markets. We have been impressed with Williams’ professional approach and creative market treatments on how we can use a Formula One marketing association to benefit our company.”
On the new acquisition, the WilliamsF1 Team’s Team Principal, Frank Williams, commented, “In an environment like Williams, which is driven by technology, I am rarely surprised by mainstream technology presentations. However, what has been demonstrated by Mobilecast is particularly impressive and cutting-edge. The opportunity to partner such an innovative and forward-thinking organisation is an important one and I hope that we can prove to Mobilecast over the long-term that their investment in the WilliamsF1 Team will be both a sound and technically rewarding decision.”