Seiko watches join Honda F1

Wed, 1 March 2006, 10:28

The Honda Racing F1 Team has announced a new agreement with the Seiko Watch Corporation which extends its existing partnership to cover the 2006 and 2007 seasons. In addition to being the official Team Watch Partner, Seiko have also concluded a personal agreement with Honda Racing F1 Team driver Jenson Button, through which Jenson will endorse Seiko’s watches and become an ambassador of the Seiko brand.

Synonymous with precision time-keeping, the partnership with Seiko has been an excellent asset to the Honda Racing F1 Team since the brand entered Formula One with the team in 2005. The new agreement will build on this partnership which has proven an exceptional marketing platform for the Seiko Sportura watch collection. For 2006, the Sportura series will be central to Seiko’s marketing campaigns in its major international markets.

The Seiko branding will continue to appear on the Honda Racing F1 Team’s clothing, including driver race suits, as part of the team’s Racing Revolution livery. In addition, from the 2006 season the Seiko brand will feature on the pit-stop lollipop during Grand Prix weekends and also on Jenson Button’s helmet to reflect his personal partnership with Seiko.

Nick Fry, Honda CEO
“I am extremely proud to confirm the extension to our relationship with Seiko for a further two seasons. The association with such a technologically innovative company fits well with the Honda design led philosophy and we are already working on new designs with Seiko for their Sportura range. We are also very pleased to announce the personal sponsorship with Jenson, who is a big fan of the Seiko brand, and I’m sure his presence will prove a valuable marketing tool for Seiko. This is a very exciting time for the team as we prepare for the start of the new F1 season and we look forward to celebrating our on-track successes with Seiko this year.”

Shinji Hattori, President and CEO of Seiko Watch Corporation
“We are delighted to renew our agreement with the Honda Racing F1 Team. Both parties share a passion for engineering excellence and we look forward to building our partnership through the development of new products as well as through shared marketing programmes. We wish the team and Jenson Button every success in 2006.”

Press Release
Honda F1

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