Ferrari sponsor Shell will bring some of the world’s biggest cities to a halt with a record-setting $4m TV ad.
To promote its partnership with the famous Italian formula one team, Shell has arranged to fence off a section of central London in mid-February so that a single-seater can be filmed blasting down the streets.
New York and Sydney will also feature in the advert, which should air globally in March.
The $4m price-tag reportedly beats a record set by British Airways in the late 80s.
GMMF1
DailyF1News.com
