Shell to set record with F1 advert

Wed, 24 January 2007, 12:35

Ferrari sponsor Shell will bring some of the world’s biggest cities to a halt with a record-setting $4m TV ad.

To promote its partnership with the famous Italian formula one team, Shell has arranged to fence off a section of central London in mid-February so that a single-seater can be filmed blasting down the streets.

New York and Sydney will also feature in the advert, which should air globally in March.

The $4m price-tag reportedly beats a record set by British Airways in the late 80s.


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