SingTel to sponsor Singapore GP

Sat, 17 November 2007, 11:25

Singapore Telecommunications Limited (SingTel) today announced that it has been named Title Sponsor for the first Formula 1™ Grand Prix in Singapore. The event will be officially known as the “2008 FORMULA 1TM SingTel Singapore Grand Prix”.

“We are delighted to clinch Title Sponsorship of the first-ever night race to be held in Formula OneTM history,” said Ms Chua Sock Koong, SingTel’s Group CEO. “At SingTel, we constantly strive to be at the forefront of our business and the association with this world-first puts the spotlight on our always being at the leading edge through constant innovation.”

The 2008 FORMULA 1™ SingTel Singapore Grand Prix will be the first Formula 1™ street race in Asia and will be one of three races in the 2008 Formula OneTM calendar to run anticlockwise.

Formula One™ is truly global with coverage of the FIA Formula One World Championship available in 185 territories and an audience reach of close to 600 million. As a company that aims to bring its customers the best possible experience by staying fresh and surprising through continuous innovation, SingTel is delighted to be involved with such a renowned international brand with an avid global following.

Formula OneTM racing is highly focused on innovation and synergy – every member of the team must work with precision and in tandem to produce the best results by the most efficient means possible. Ms Chua said: “Teamwork and a challenger mindset are the foundation of SingTel’s core values, the very same characteristics which we believe set the winning Formula One™ driver and the team apart from the pack.”

“Asia’s leading telecommunications company, SingTel, has a strong brand as well as a powerful regional and international presence. These strengths make SingTel the perfect strategic partner and the ideal Title Sponsor for the FORMULA 1™ SingTel Singapore Grand Prix. We look forward to working together on a wide range of high-profile activities as we prepare for race day and what promises to be one of the highlights of next year’s calendar,” said Mr Ong Beng Seng, Singapore GP Pte Ltd.

Mr Bernie Ecclestone, CEO of Formula One™ welcomed the announcement by SingTel: “SingTel is a powerful player in the world of telecommunications and we are delighted to welcome them as the Title Sponsor of the first ever Formula 1™ race in Singapore. Title Sponsorship of the FORMULA 1™ SingTel Singapore Grand Prix will give SingTel the platform to achieve global recognition of their brand.”

Ms Chua added: “The world is watching and this is a great event upon which to position the SingTel brand on an international level, as well as reinforcing Singapore’s image as an exciting global city.”

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