Virgin agrees $30m Brawn sponsor deal – report

Thu, 2 April 2009, 08:30

Apr.2 (GMM) Brawn GP has now agreed a major sponsorship deal with the Virgin Group for 2010, SportsPro magazine reported on Thursday

The arrangement for 2009 is set to stay the same, at $250,000 per race

In Malaysia, the BGP001 cars are featuring the same Virgin branding as in Melbourne a week ago, while team clothing and driver overalls remain unbranded

In 2010, however, the sponsorship will ramp up to $30 million for the one-year contract, giving Virgin the right to sell space on the cars to additional sponsors

The deal resembles Ferrari’s Marlboro backing, where the brand has exclusive rights to the livery and the right to offset the contract price by selling space to additional sponsors

An insider said: “If it (Virgin) gets $80 million, which it might, Virgin will keep $50 million, it’s a good deal.”n

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